Dear Advisor:

What we're about to share with you are some innovative tools and techniques that will change the way you do business, make selling more pleasant, increase your income with a lot less stress and struggle...and give you a significant advantage over your competition.

In fact, this is so important I suggest you grab yourself a cup of coffee, sit back and make sure to read every single word of this letter.  It's that important to your future success.

We know you've heard big promises before but what we're offering today is something very special. Think about this; How would you like to have prospects seeking you out rather than the other way around? Sound pretty good? This would be a huge breakthrough for you and your marketing strategy, wouldn't it?

Since you're reading this webpage right now, you're a member of a select group of advisors that we've invited to join our Top Producers Club.

Three Reasons Why
We Believe You Should Join Us

Reason #1 Dave Dee, our partner in this program, has over 15,000 business clients - many of them financial advisors - from every corner of the globe including Malaysia, England, Singapore, Finland, Canada, Israel, Germany, and the United States.

Dave is a marketing consultant who will be disclosing some of his cutting edge strategies and innovative techniques for attracting top quality leads and generating income from these leads. He will be talking about marketing secrets that many financial advisors aren't even aware of.

Reason #2 Robert Morris previously worked as a financial advisor and became a top producer in every company he worked for. So in addition to Dave's expertise you're going to hear from someone who has been in the trenches and knows what you need to succeed.

Reason #3 We are going to put our money where our mouth is with an iron clad 100% No Risk, Money Back Guarantee. We will guarantee that if you listen to the program and follow the steps we lay out for you and you don't recoup your investment, you can ask for and receive a full refund of the purchase price.  We are literally guaranteeing your success. The complete guarantee is spelled out below.

Dave has an arsenal of results-based testimonials from advisors who have previously used his strategies and techniques. Here's a sample of what some of them had to say...

Bottom line: What you're going to receive as a Top Producer's Club member is NOT theory but proven technique.

Before we tell you about the program, let's talk about...

The Three Keys To Growing Your Business

Now, these three don't just apply to Financial Advisors... in fact, they really are key to growing ANY business. Marketing is marketing regardless of the business you're in.

1. You must be able to identify your ideal client. You can't be everything to everyone. You need to focus on exactly who your ideal client is and market specifically to this client.

2. You need to make clear exactly why you are uniquely qualified to solve their problems. (We call this developing your own Unique Selling Proposition or USP and this is critical to distinquishing yourself from your competition.)

3. You must have a compliance approved marketing system for attracting the right clients and then for taking care of your clients in a way that turns them into raving fans.

We don't have the time here for an in-depth analysis of each one of these areas, but there is one key element that is truly mission-critical;  if you fix this one key element alone, everything else will begin to fall into place.

You Need A Lead Generation And Follow-Up System

One of the biggest marketing mistakes advisors make is spending all of their time, money and energy generating leads and not enough time following up on those leads.

Once you've generated a lead you have a valuable asset that you must start leveraging. The biggest mistake you can can make is NOT pursuing leads.

Let me give you an example of just one of the many automated lead generation systems you'll learn about as a Top Producers Club member.

Let's say you begin by sending out a lead generation postcard to a list of prospects. This is intended to drive them to call you, email you or maybe visit a webpage to request a free report or brochure, something that your home office has prepared and is already compliance approved.

Included with the report and the brochure is a simple cover letter designed to pre-qualify and pre-sell your prospect on YOU (not your company or what you sell but YOU.)

If your prospect doesn't respond after receiving the free report they're automatically sent a second letter or possibly an email.

If they don't respond to this, ten days later they will automatically receive a final notice; a third letter and/or an email. After that they automatically receive your periodic newsletter.

Most financial advisors don't follow up after their first attempt. Why? Because it's a manual process and a hassle. They either forget, get bogged down in other work or they move on to another new strategy.

The system you'll learn about as a Top Producer Club member is executed automatically. This is accomplished by using your assistant or team members. Here's the letter, here's the email, here are the dates, here is what I want you to do! (If you don't have an assistant or team members, we have a solution for you as well!)

This system is designed to put your lead generation and follow-up on autopilot so you can focus on closing sales and making money with responsive prospects.

In addition to generating high quality, pre-qualified leads and designing an automated system to follow up on those leads, you need one more tool to transform your business and move to the next level.

You need to turn your clients into raving fans i.e. people who trust you, love you, count on you as their trusted advisor, and ultimately, can't help themselves from referring you and your services to their friends over and over again.

Once again one of the biggest mistakes that advisors make in this area is not staying in contact with their clients in a systematic way.

The reality is you can gain so much more long-term leverage from your clients by just staying in contact with them on a consistent basis. If you don't, the good feelings that your clients have for you will inevitably disappear over time. And absence does NOT make the heart grow fonder, not in the business world.

The cost to you of having to find and develop new clients far exceeds the cost of generating more income from existing clients. So it pays to stay in contact with your customer base.

(You've probably heard the recent radio commercials for the "Constant Contact" product, this is what it's all about; staying in touch with your customers.)

To create raving fans, you need to get into the habit of regularly sending quality content to your list of clients.

There are a number of ways to do this:

1. You can just send a simple note to your prospects and clients.

2. You can send an article you read in the Wall Street Journal that would be of interest.

3. You can send them a simple email and/or a printed newsletter.
   

In fact, you can offer continuous value and information to your clients with something as simple as a plain old email or postcard.

Just sending a simple note or email, on a recurring basis to all of your clients and prospects something that is fun, friendly and offers value that they can use with a little peek behind the scenes of your life will do wonders for your business.

Take the stuff you get from the corporate office, the stuff that has gone through compliance and attach a very simple very personal little cover letter to go with it. Short; Simple; Personal. It will make a huge difference.

And that's just one little technique. As a Top Producer Club member you will not only learn all of the different ways to stay in contact with your clients (there are so many others you could fill a 3-ring binder with them) but you also get the tools for doing so.

FOR MORE IN-DEPTH STRATEGIES! JOIN OUR COACHING CLUB PROGRAM NOW

It takes a lot of time and energy to implement  integrated, turnkey systems for identifying, attracting and retaining clients from scratch.

However, once you have a system in place, then it really really comes down to knowing which tools and strategies to use. The sales process can becomes a matter of just filling in the blanks.

The key to your success IS implementation. There's a huge gap between hearing about new ideas, and taking the action necessary to implement those ideas.

So rather than make you do all the leg work yourself, we have partnered with Internationally known Sales and Marketing Expert Dave Dee to put together a very special program that includes all of the tools you need and personal coaching to help you get results fast.

We call this program...

 "The Top Producers Club"

This program is like no other being offered for financial advisors. Let me walk you through the three main money-making components you will receive as a program member:

Money Making Component #1
A Complete "Done For You" Marketing Toolkit

We've made implementation SUPER EASY because we have done 90% of the work for you. Here is a taste of what you're going to receive in the Toolkit:

•  An  easy-to-use comprehensive TOOLKIT of turnkey and nearly turnkey client attraction tools - all easily personalized for your use - all marked "copyright free" meaning that you can use them as-is. There are no licensing fees, no ongoing continuity fees " you own them outright.

• A complete step-by-step formula for crafting your own, irresistible Unique Selling Proposition that will distinguish you from every other Financial Advisor on the planet.

• Ideal client definition worksheets that will ask you every single question you need to think about in order to produce a detailed and comprehensive understanding of the type of individual you want clamoring to do business with you.

• Pre-tested and proven lead-generation tools that you can make a couple of changes to and immediately start driving qualified leads to your doorstep.

• A full YEAR's subscription to an informative and entertaining print/email newsletter that you can use to send to every prospect and client you have. The idea is to stay in front of them and let them know you are interested in them. The result being more repeat business and referrals.

• Pre-written emails,  cover letter templates, postcards, advertisements, direct mail letters and more - all designed to do one thing and one thing only - attract High-Net-Worth prospects for you on autopilot.

NOTE: When Dave is engaged to develop a collection of lead generation materials like these for his clients, he typically charges $7,500 to as much as $20,000 plus royalties. We are including these FREE as part of our Top Producer's Club program. This amounts to literally thousands of dollars worth of copywriting services and materials that we are including for FREE in our Top Producer's Club program.

Okay, This Sounds Great But What About Compliance Issues?

We understand the compliance issues you're facing and here is how this program will deal with them:

For the most part, you are going to be using materials your company has already created but you're going to add simple personal touches. You will NEVER be making claims about returns on investment, that you are the best advisor on the planet or anything else of that nature.

In addition, most of the communication you'll be using will be personal one-on-one communications, NOT mass marketing letters. This will make your compliance issues much easier to deal with.

The toolkit we've described is already quite valuable. But we didn't want to just hand you a bunch of stuff and say, "OK you're on your own". So, in addition to the tools, you will receive:

Money Making Component #2
A Comprehensive Six-Week Online Training Program

As a Top Producers Club member, every week for six weeks starting on June 6th we will conduct a 60-minute training session that Dave and Robert have recorded.  Each of these sessions will provide you with innovative, practical strategies about a different, better, more productive way to ATTRACT affluent clients and how to turn those clients into raving fans who pay, stay and refer. We will also show you how to use all of the tools we're providing in your marketing toolkit.

The beauty of these online training sessions is that you can listen to them at your leisure, as many times as you want. They are yours to keep forever.

You will also receive a transcribed version of each training session for easy reference and step-by-step strategy maps that break everything down into bite-size pieces and action steps. These are so simple and clear that you can easily implement them yourself, or turn them over to a team member.

We are going to take you by the hand and walk you through everything step-by-step. You will never be left wondering how to do something or what to do next. We will be there guiding you ever step of the way.

Think About The Value Here

Initially, we were going to accept 200 Advisors into the program but decided to limit the number to only 100. We did this because we realized we wouldn't be able to review your progress and give you the personal feedback we are promising.

As a result, putting a price tag on all this was difficult.

As indicated earlier, if you were to hire a marketing pro with Dave's expertise to create all the templates, tools, and fill-in-the-blank examples you get as a Top Producer Club member, it would cost you thousands of dollars. 

If you were going to hire either Dave or Robert for a personal six-week coaching program like this one, it too would cost thousands of dollars.

(And don't forget the 4,000 leads you'll receive FREE if you are one of the first 45 advisors who join!)

Taking all of this into consideration, Dave wanted us to charge somewhere in the range of $5,000 for this program, saying it would be a steal even at that price.

And although he's right, we told him NO, we wanted to make this program affordable for you. Why? Because we realize that the better you do with this program, the more money you'll make and the more business you'll eventually do with us.

So here's what we came up with -- the investment to join the Top Producers Club is only $1,495 or alternatively three monthly payments of $500.

I hope this will be an easy decision for you to make because, if you apply yourself, follow the suggestions, use even just ONE of the strategies you'll learn as a member, the additional business you generate will easily return your investment many times over.

Think about it, how many extra clients do you need to make your money back?

Let's assume you earn 200 basis points on new money you bring in to manage. On that basis you would need to bring in an additional $75,000 in investment assets in a year to cover this cost.

Many of the advisor we work with won't even accept a new client unless they open a $50K account.  So you should be able to recoup your investment with just 1 or 2 new clients.

JOIN THE TOP PRODUCERS COACHING CLUB NOW!

Why am I making this offer?

It's really quite simple. I KNOW these techniques and strategies work because everything you'll learn and all the marketing materials you'll receive as a Top Producer Club member, have already worked amazingly well for advisors just like you.  This is all PROVEN material and you'll get the same incredible results other advisors have had once you get these secrets working for you too.

Reserve your spot now and try it out. You have six full months to test it. If after six months you don't recoup at least your investment we'll give you your money back. You have everything to gain and nothing to lose.

Get ready to dramatically increase your production, for a flood of new clients and to make more money -  regardless of economic conditions.

Click here to join right now.

We look forward to working with you,

-- Larkspur Data Resources --

PS Remember, only 100 advisors will be accepted into the Top Producers Club Program and only the first 45 who join will receive 4,000 leads for FREE. To avoid missing out on this opportunity and to increase your income with a lot less effort. Click here.

PPS: Because we want to provide "over-the-top" value to those advisors who join our Top Producers Coaching Club, we will include annual subscriptions to 2 monthly newsletters specifically designed for our Top Producers Club; "Attract More Clients Now" and our "Done for You" newsletter designed for you to distribute to your customers. (We will put the first edition together for you so you can get started right away on your customer contact program.) Each newsletter is a $295 value. Finally, we're offering a customized review of your sales materials including call scripts, prospecting letters, website content and related marketing materials. These cutting edge tips, tools and strategies will give you an ongoing advantage over your competition.

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